&gt; Thank you for the positive feedback on our show. We are indeed &ldquo;present&rdquo; on X, Twitter, Facebook and Youtube, but are we &ldquo;active&rdquo; there?

We spend easily 90% of our time working on community engagement in some form or another, and I would conservatively say that we have invested thousands of hours into it over the years. Each community requires a tailored approach because it is not realistic to expect the same approach on LinkedIn to work on TikTok. Therefore we actively engage to a level and extent that is appropriate for a given platform, as dictated by the terms and conditions, the behavioral norms and operation rules of the community there, while keeping in mind the return on investment each platform delivers.

The fact of the matter is that some channels do not lend themselves to providing contributions. As an example, FaceBook and LinkedIn have zero engagement. The feedback I get from people I tried to engage with on LinkedIn is that they don't want their employer to know they are associated with a project with the word Hacker in it's title. While several Facebook groups responded to my request with a one line link to some of the more unsavory shows we have hosted. We maintain a presence as an avenue for contact.

We have been on Twitter since August 2008 and have more than 10K post there with 1,019 Followers. To this day we comment and respond to every show, and actively follow up on engagement. To my knowledge we did not get a single new host via Twitter. 

Community building takes a lot of time and it can be years before you see the results of your work. So please don't just setup an account on a service if you are not willing to maintain it for the long run. It's one thing to not have a presence on a platform, it's another to have a defunct inactive presence.

By far the best way to engage is talking to people about HPR and asking them to contribute. This applies to online interactions, but is especially true of in person contacts.